I’m a big fan of Netflix. I’m always looking for TV series to get stuck into and, a couple of weeks ago, on a whim I decided to start watching RuPaul’s Drag Race. I was soon hooked on the format – The Apprentice for drag queens – and found myself in awe of the transformation these guys went through and what a high art drag is when it’s done to this level of perfection. But more than that, I was … [Read more...] about What a drag queen taught me about the power of sharing your story
Trailblazer Tribe
How to tell a brand story through the eyes of your Trailblazer Archetypes
Ever since I became aware of Carl Jung’s theories about the human psyche, I’ve been fascinated by archetypes. The warrior, the priestess, the king, the hero – they are all motifs we instinctively understand and carry within us. An archetype is a universal symbol of a collection of traits – the warrior is brave, strong and honourable; the priestess wise and intuitive. But there are light and … [Read more...] about How to tell a brand story through the eyes of your Trailblazer Archetypes