Human beings are hard-wired for narrative - it’s how our brains work, how we make sense of the world and our lives. Seventy per cent of what we learn is through stories - so if you want to connect with other people, the most effective way is to tell a story. In some fundamental sense we need stories. As an individual but particularly as a business owner, one of the most powerful ways of making … [Read more...] about Why is it so important to tell stories?