Ever since I became aware of Carl Jung’s theories about the human psyche, I’ve been fascinated by archetypes. The warrior, the priestess, the king, the hero – they are all motifs we instinctively understand and carry within us. An archetype is a universal symbol of a collection of traits – the warrior is brave, strong and honourable; the priestess wise and intuitive. But there are light and … [Read more...] about How to tell a brand story through the eyes of your Trailblazer Archetypes