'You go down, down past the Talk of the Town....' My heart is pumping. I'm excited but nervous. I'm going to watch the hottest band in London film their new video... in front of an invited audience – including me! You know that feeling you get when you know you're in THE place to be? That's how I'm feeling right now... 'You go down Greek Street then it's underground...' I know there are … [Read more...] about How a photograph can hold the key to compelling content
Spandau Ballet
Dear creatives: marketing is part of your job description
When I was a trainee music journalist in the early 80s, I was tasked with interviewing new bands and artists. Some of them – like Spandau Ballet and Duran Duran – were media-savvy before anyone talked about being media-savvy. They understood the importance of crafting an image. But many of them were either stuck in the belief that their music should speak for itself, or they hated having to do … [Read more...] about Dear creatives: marketing is part of your job description
How I played my part in inventing the New Romantics
Here is the second extract from my memoir Hit Girl: My Bizarre Double Life in the Pop World of the Eighties. It is September 1980 and, under my pen name Betty Page, I have just been appointed a staff writer at the music paper Sounds after spending a year being the editor's secretary by day and secret music journalist by night. My first assignment is a tough one: to secure the first music press … [Read more...] about How I played my part in inventing the New Romantics