I’ve been a professional writer for 40 years, and an editor for almost as long. I value clarity, brevity and simplicity in the written word (and the spoken word, but that’s another story). I happen to agree with the words of former US President Thomas Jefferson, who once said: “The most valuable of talents is that of never using two words when one will do.” But I was horrified last week … [Read more...] about TL;DR? If this is too long for you to read, stop now…
Clarity
A new language for a new reality
Since I put myself in voluntary isolation on 14th March, I have been quietly observing the unfolding paradigm shift. And yes, that’s what I believe is happening right now. I’m not here to judge other people’s behaviour. My contribution is specifically about language - something I have been delving deeper into during the past year. It has been fascinating to observe just how quickly a … [Read more...] about A new language for a new reality
How can you fall in love with your audience if you can’t see them clearly?
Ten years ago, when I was a footloose and fancy-free 50-year-old, I started dating younger men. One day I received a flattering message from a man who looked like a male model. He was gorgeous. I couldn’t believe he was interested in me. We started messaging each other and eventually the conversation turned to meeting up. I was beyond excited. But every time I tried to pin him down, he would come … [Read more...] about How can you fall in love with your audience if you can’t see them clearly?